The Guardian oppsumerer hvor forskjellig Apple og Googles teknologiske tilnærming er med Google Glass og Apple Watch.
Google Glass is technology, being forced towards people on the basis that, because it’s technology, they’ll want it. So far, the evidence is: no, they don’t. At which point we turn to the Apple Watch. Not, you’ll note, “smartwatch” or even “iWatch”; Apple isn’t classing it with the iPod, iPhone, iMac or iPad through its nomenclature. Instead, it’s using a familiar format to introduce something that might be remarkably different. Yet unlike Google’s initial marketing, Apple has pretty much said nothing about what its watch will do. Apart from run apps